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​JOHANN SCHRÖDER CONSULTING

Linda Farrow and Ann Demeulemeester are proud to announce the launch of their
collaboration for Spring Summer 16.


“Teaming up with such an identifiable and distinctive label implies a true synergy between
the two brand’s visions. We are very excited about this launch! ”
– Simon Jablon, Managing Director Linda Farrow

“Envisaging a bright future for the house of Ann Demeulemeester, we propose a collection
of eyewear that captures the light, the shadow, the emotion of black & white, and the rock
poetry that is our very essence.”
– Sébastien Meunier, Artistic Director Ann Demeulemeester

The collection embraces the many different layers of the world of Ann Demeulemeester,
together with Linda Farrow’s core values. The result is a 14 piece debut collection of
signature acetate and titanium styles, combining quality and distinction.

The solid acetate frames expose traits of many functions; 925 sterling silver hinges,
exposed branding plates and silver bulb-tipped temples for added comfort – details that are
resonant of the intriguing mix of edgy rebellion and sophistication of Ann Demeulemeester.
Colourways are striking, ranging from a translucent green through to a deep honey, not
forgetting the indispensable shade of black.

The 22k gold plated titanium styles all feature a technical, innovative spring nose bridge.
This functional attribute is aimed to improve fitting and comfort for the wearer. Shapes are
forceful yet versatile, counting three lightweight adaptations of the classic aviator shape.

As one of the focus pieces for the collection, Linda Farrow echoes back to Ann
Demeulemeester’s first eyewear introduced at London Fashion Week in 1988. The (AD1)
style is a reminiscence, reinterpreted by Sébastien Meunier for Spring Summer 16 to reflect
the brand’s ever evolving universe.

The Ann Demeulemeester brand is known for its elegant tailoring and dark yet glamorous
aesthetic, creating a serene and darkly romantic world, an intriguing mix of edgy rebellion
and sophistication.

The result of this collaboration is a range composed of elements that are striking yet graceful,
stark yet lean. Never conforming to shifting trends, but defining its own perennial style.